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Separation before divorce
- 1 Separation before divorce
- 2 Finding Your Soulmate – separation before divorce
- 3 Before You Say “I Do” (Know Your Partner)
- 4 When The Honeymoon Is Over (Once The Dust Settles)
- 5 Just Married (Patience My Dear)
- 6 What’s Love Got To Do With It? (Don’t Get Emotionally Attached)
- 7 Can People REALLY change? (Personality Conversion)
- 8 Is Divorce An Option? (When The Going Gets Tough)
- 9 Live Happily Ever After (Fairy Tale Ending)
(This article separates the two products of SEO and PPC for an informative and humorous purpose. In the real world, however, you can obviously use the two hand in hand when needed.)
Relationships are a part of everyday life in most of what we do, be it at home, work, social circles, and even on personal or intimate levels. Mankind was created to be in relationships and they are something we can’t live without.
They test us, challenge us, break us and often make us realize something about ourselves we never knew existed. A relationship on any level requires a commitment of some sort and it’s no different with Digital Marketing.
You have a product or service and you need to promote that product or service to achieve sales. Sales are your objective and end goal, however, your marketing campaign or strategy is the ‘relationship‘ you commit to in order to get you there.
(FYI, I know nothing about relationships because I am single, so please don’t take my advice here.)
“Which type of relationship do I prefer?” and “Which type of relationship is right for me?”
Finding Your Soulmate – separation before divorce
Like most things in life, not all people are the same and we don’t all like the same thing(s). But unlike choosing between a blue shirt and a red shirt, or choosing between Chinese food and Mexican food, Digital Marketing requires more thought due to its financial commitment.
This is where the relationship becomes interesting! You need to research and study the attributes and qualities of your future partner.
These may include:
Honest and Transparency – Is your target audience finding your listing or are you having your pockets emptied?
Security – Where is your money going and how is it being spent? Are you getting something in return?
Loyalty and Commitment – Is your partner committed to achieving your goals? Will they support and encourage you?
Trust – Do you trust your partner with your money? Do they have a healthy track record or history?
Communication – Does your partner regularly fill you in on how things are going? Or is it just a one way street?
As with your heart, your Digital Marketing campaign needs to be in the right hands and selecting your future partner is one of life’s toughest challenges.
You often go through trial and error and a long, painful learning journey until you develop into a person who understands what they need and deserve.
Selecting the right partner to manage your Digital Marketing campaign should be based on the above mentioned qualities. Apply the checklist to your selection criteria.
Before You Say “I Do” (Know Your Partner)
In PPC terms, Google Adwords is the best form of (in my opinion) paid Digital Marketing if you’re looking for something quick and are willing to commit to the financial investment.
It’s also great if you have a new website and need to gain some immediate exposure within your market; for special promotions and special product offers as well as competitions.
The obvious downside is, in the long run, it may blow the budget if you’re not careful. So before you commit to PPC, make sure you do your homework in terms of CPC (Cost Per Click) and which keywords will work best for you and your budget.
Separation Before Divorce
When The Honeymoon Is Over (Once The Dust Settles)
We all know what a fling is and some of us have had more than others, but what about those flings which come back to bite you on the backside?
What about those flings that burn a hole in your pocket?
Sure, you had a great night (or a long weekend if you’re a friend of mine), drank and ate more than you should have and woke up with blisters on your feet and a thumping headache.
Sure, the end result was a string of stories to tell your friends, but what did you really gain?
Sure, you experienced a few moments of pleasure and you thought “Hey this is great! If only my friends knew how good this is!”
However, once the dust settles and you’re left sitting in the dark on the couch alone, curtains drawn, fridge is empty and you’re nursing a nose bleed (I don’t know where that came from), you start to realise that maybe this wasn’t the best decision you’ve ever made. You experienced a major spike in traffic, made a healthy amount of sales but after a few weeks, it’s over.
Separation Before Divorce
Just Married (Patience My Dear)
I’ve been told a few times “The first year of marriage is always the most difficult” and it’s made me wonder why people believe that. People seem to learn more about each other through experience and make decisions based on that principle.
It also takes time for a fledgling relationship to gain momentum and then blossom into something bigger and better.
Before you know it, you will be looking back and realising how far you’ve come.
Having patience in your partner or spouse is a test which many humans fail, however this convention also needs to be applied to your Online Marketing campaign.
You need to have faith in your Online Marketing provider and have patience as well. After time, in the right hands, your campaign will also blossom. Or it should in theory.
You’ve just engaged an Online Marketing company / SEO provider and whether you have opted for SEO or PPC, patience is the key.
Bombarding your consultant with weekly or daily calls and emails won’t speed up the process because such campaigns need to be approached delicately and strategically in order to achieve the results you are looking for.
So don’t get fidgety…read a book or something.
Separation Before Divorce
What’s Love Got To Do With It? (Don’t Get Emotionally Attached)
As mentioned above, patience is the most important quality when you want to reach your end goal and while this is easier said than done, the rewards are there.
In terms of SEO, the obvious short-term disadvantage is that it takes some time for you to see results especially if you want to rank within the top 5 positions.
It takes some time to see positive results especially if you are in a competitive industry, such as Insurance or IT.
Many people get frustrated after a month or two when they realize they aren’t ranking on page one, or their traffic hasn’t significantly increased, or their phone isn’t ringing off the hook.
However you look at it, SEO is a long-term commitment and people shouldn’t feel like they are being used or abused during the first couple of months. Open your heart to the possibility that there are people out there who are genuinely looking out for your best business interests.
Genuine Online Marketers work ethically and don’t cut corners or try to fool the search engines.
The dodgy ones, however, will promise you the world and deliver results quickly but after a while, due to their dark and evil ways, they are penalized by the big boys and your fantasy of being number 1 is brought crashing back down to Earth.
When you spend your hard earned money on a Digital Marketing campaign, separate your financial investment from your end goal. What I mean is, if you don’t see results in the early stages, don’t pull the plug because you believe you have lost all your money.
Before signing any agreement or contract, be sure to ask the right questions and check to see what guarantees, if any, are provided. If you feel comfortable by knowing your money is being well spent, then love shouldn’t come into play.
Can People REALLY change? (Personality Conversion)
There are moments during an SEO campaign where clients can see significant traffic increases but not a great increase in phone calls, sales, inquiries, or emails. Something I believe most SEO providers fail to understand is what I like to call ‘Personality Conversion.’
Personality Conversion is like a secret, inner circle gift only used by specialists who really know what they are doing. To me, it’s an art form. Personality Conversion involves the ability to overcome reluctance from some people who are unwilling to change their ways for the benefit of their business. This, of course, works both ways.
Is Divorce An Option? (When The Going Gets Tough)
The simple answer is “Yes” however it depends on the circumstances. If your campaign is going great guns, why stop it? We have seen many clients who have chosen to cancel their campaigns because they have achieved page 1 rankings or believe they are “busy enough” and there is no point continuing to pay for an SEO campaign anymore.
If your partner hasn’t nagged you in an entire month, why would you want that to change?
On the other hand (this does happen) if your campaign is burning a hole in your pocket, then clearly you need to look at a more affordable solution.
If continuing your campaign doesn’t make financial sense anymore, don’t be afraid of disengaging your provider.
Keep in mind though, you shouldn’t have a “We will pick it up again when we have money” mentality because after a while, your current rankings would have disappeared due to no SEO activity.
Therefore, chances are that one day in the future when you do decide to start your SEO campaign again, you will need to start at the bottom, so to speak. In PPC terms, all you need to do is hit the ‘Pause’ button.
Live Happily Ever After (Fairy Tale Ending)
By understanding the benefits, differences, and features of SEO and PPC, you will be able to make an informed decision for your campaign. You can achieve success with your SEO or PPC campaign as long as you stay on top of things and set realistic goals for yourself.
Which every you choose, whether it’s SEO or PPC (or even both) make sure you have a realistic budget and long term intent. If your goal is to only use SEO for the short term, then perhaps PPC may be a more beneficial option for you.
if you intend on sticking around for the long haul and are serious about your business, then you should definitely turn to SEO.